Southwestern Equine Brand is a family owned and operated business. We are also horse owners, riders and competitors, and so is our staff. We are cutters, reiner’s, ropers, barrel racers, sorters and trail riders. We make what we think are better alternatives to what is currently available, and it seems our customers agree with some of our ideas. So thank you.
Even with the fast paced growth of our business, we are committed to adhere to our core beliefs. Horses are expensive enough and the majority of horse owners, by and large are everyday hard working people that happen to have a strong connection to horses. For those horse owners, we work hard to keep quality high and costs low. And surprisingly we have found that we can make high quality tack in the USA and still offer it for sale at a price sometimes 50% less than many other brands. All of our Pro Series© products are made in the USA. Please feel free to compare our All Wool Saddle pads and Pressed Wool Saddle pads to any on the market. All of our Mohair and Alpaca Cinches our twisted by hand in Texas.
We do not want to mislead anyone either, we do offer other brands names that are made overseas, we feel that if it affordable and does the job, we will let you make the final call on the purchase. So plastic hoof picks, water buckets, and other tack may be made overseas. But we do not put our name on any of them. Yet we stand behind them and warranty them the same as if we did make it.
We want you to love buying your tack from Southwestern. We know that giving you service above and beyond the competition requires going above and beyond with our efforts. One of the things you can count on is that everyone you talk to when you call or email us, is a horse owner and they will listen to you. When you have questions we want to have real experienced personnel with horses that understand your questions and give you helpful advice. Additionally if you need to return a product, the answer is “Yes you can.” If you return it unused and we can resell it, there is 100% refund policy. We also offer free shipping on purchases over $75. Southwestern has one of the most liberal return policies in the business. Return Policy

Call Support, talk to a pro.

Hannah G
Hannah grew up in Southern California in the rodeo and colt starting industry. She grew up on her grandfathers colt starting ranch and has been riding horses since she was old enough to walk, and started assisting her grandfather with colt starting in her teenage years. At 18 years old she broke her first horse independently and ended up buying him and turning him into an all around ranch/roping horse. in 2016 she moved up to Steamboat Springs, Colorado and worked on an 8,000 acre cattle ranch doctoring and keeping 1,800 head of yearlings alive and healthy and colt starting on the side. In just a year she was running the doctoring program on her own and teaching new employees about doctoring and cattle health. 2 years later she is back in Southern California where she is focusing on improving her roping skills and hoping to follow her passion and competing in a few mustang challenges and hopes to eventually do the Mustang Makeover.
So we invite you to take a look around our site and see what you think. Have a question? Give us a call, we would love to talk about horses and tack with you. Sincerely Tom and Michele Amon

Tom Amon -Owner

Team Roping

Michele Amon – Owner

Reined Cow Horse, Cutting & Ranch Riding